DOUBLE SPEAK
The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns as it were instinctively to long words and
exhausted idioms, like a cuttlefish squirting out ink.
GEORGE ORWELL
"Politics and the English Language" 1946
According to Gigerenzer, organisms from toads to stockbrokers have to make last decisions under demanding circumstances with limited information. In most instances organisms (including humans/Doctors, do not have the Time, resources, or cognitive capacities to gather all the relevant information, consider all the possible options, calculate all the probabilities and risks, and then make the statistically optimal decision. Instead, they use quick and dirty heuristics that are less than perfect but that work well enough most of the time to be adaptive in the real world.
