Each ad terminates with, “Ask your doctor if [our pill] is right for you.” As so instructed, that is precisely what patients do. Every minute wasted discussing an ad about the relatively obscure restless leg syndrome or the “heartbreak” of toenail fungus is subtracted from the already scant time reserved for private and personal conversation between patient and doc-tor. More relevant and pressing concerns such as screening for depression, assessing the risk of a fall at home, or discussing proper nutrition come only after the obligatory product review is completed.
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