Saturday, July 21, 2018

Planned obsolescence:The trap in to which india is falling

Planned obsolescence :
అడుసు తొక్కనేల కాలు కడుగనేల 
This is  a telugu saying  which  why to put your  feet in the mud  and  then  go and  wash your feet,i.e avoid  stepping in to mud
The trap in to which India is falling along with the major economies of the world
 when I was growing up in India 1956 to 1990
Share, reuse and prolong life of products.
was the philosophy. now having the latest  version of iphone is the goal. Periya kovil

Brihadisvara Temple, Thanjavur

Built by Raja Raja Chola I between 1003 and 1010 AD
At a time when Planned permanence was the ruling  Philosophy and  nobody needed to lecture  people  on sustainability  and  there were no "Save Earth" days (

Annual ‘Earth Day’ Will Not Save Earth

planned ob·so·les·cence
ˌpland ˌäbsəˈlesəns/
noun
  1. A policy of producing consumer goods that rapidly become obsolete and so require replacing, achieved by frequent changes in design, termination of the supply of spare parts, and the use of nondurable materials.

"Planned obsolescence is a common practice in product design; for example, in the computer industry. From a business point of view, it makes sense to deliberately shorten the life cycle of a product — think of your smartphone - to stimulate consumption. From a sustainability perspective, such a business strategy is obscene and should be banned. "
Professor Klaus Bosselmann, The University of Auckland

" unlike automobiles, Steinways don't have annual model changes. Former CEO Peter Perez reportedly said that the most serious competition he faced came from vintage Steinway grands, which sometimes  command four times more than their original retail prices.""

 caring for the Earth shouldn’t be limited to a span of 24 hours. People ought to act as they do on April 22 everyday of the year

"In a time when ecological crisis is about to turn into a catastrophe for Planet Earth and all living creatures, humankind is desperately seeking solutions and the discussion about our way of life and bad habits have become crucial. In such a complex society as the one we live in, mostly based on capital circulation nourished by induced irrational consumption, planned obsolescence, as a main instrument to perpetuate the unsustainable 'status quo', is right in the heart of this urgent discussion towards sustainability. This is what this book is about: questioning these bad habits that sustain consumer society; explaining why they are poisoning the environment and killing the life on the Planet; proposing new standards of human behaviour; pointing to sustainability through an 'Ecological Economics', that Green or even the most recent concept of Circular Economy does not fit yet, because it is still based on 'Environmental Neoclassical Economics'; creating a 'new paradigm' and a 'revolutionary reform'. As the author concludes, this book intends 'to show the possibility of concrete action that works towards socio-environmentally responsible productive behaviour, especially about durability of goods'. 
Branca Martins da Cruz Cathedratic Professor on Environmental Law at Universidade Lusiada de Lisboa Director of ILDA — Lusiada Environmental Law Institute Counsellor of the Foreign Affairs Ministry of Portugal

"As we saw in the first chapter, the majority of today's societies can be described as consumer societies, the main driver of which is, obviously, consumerism; this is generated by manipulation of the behavioural patterns of individuals to get them to consume increasingly superfluous products in ever greater amounts and at ever greater speed. This type of society, with its values of abundance and wastage, has not come about by chance. As well as being the result of an extremely predatory anthropocentric perspective, which has distanced humans from the natural cycles of recovery and resilience, it was forged to succeed the society of producers and to maintain an economic model based on the idea of infinite growth."
IKEA  one of the worst furniture company in my opinion,when it comes to sustainability.
Read its ironic Sustainability Strategy, People & Planet Positivehttps://www.ikea.com/ms/en_US/pdf/people_planet_positive/IKEA_Sustainability_Strategy_People_Planet_Positive_v3.pdf

ABRELPE 
CCMI 
CDC 
ECHR 
EEA 
EESC 
EMF 
EPA 
EU 
FAO 
FCC 
GDP 
GM 
GNP 
HG 
Associac,io Brasileira de Empresas de Limpeza Pliblica e 
Residuos Especiais (Brazilian Association of Public 
Cleaning and Special Waste Companies) 
Consultative Commission on Industrial Change 
Cödigo de Defesa do Consumidor (Brazilian Consumer 
Protection Code) 
European Convention on Human Rights 
European Environment Agency 
European Economic and Social Committee 
Ellen MacArthur Foundation 
Environmental Protection Agency 
European Union 
Food and Agriculture Organization of the United Nations 
Federal Communications Commission 
Gross Domestic Product 
General Motors 
Gross National Product 
Hunter-gatherers 

IBDI 

IBGE 

IPP 
ISO 
IUCN 
JPOI 
NGO 
PBT 
Ri092 
Ri0+5 
Ri0+10 
Ri0+20 
SCP 
Instituto Brasileiro de Politica e Direito da Informåtica 
(Brazilian Institute Of IT Law and Policy) 
Instituto Brasileiro de Geografia e Estatistica (Brazilian 
Institute of Geography and Statistics) 
Integrated Product Policy 
International Organization for Standardization 
International Union for Conservation of Nature 
Johannesburg Plan of Implementation 
Non-governmental organization 
Persistent Bioaccumulative and Toxic 
United Nations Conference on Environment and 
Development 
19th Special Session of the UN General Assembly 
World Summit on Sustainable Development 
United Nations Conference on Sustainable Development 
Sustainable Consumption and Production 

SDG 

SIP 

STJ 
UNEP 
Unesco 
US 
USA 
WCED 
wcs 
WEEE 
WSSD 
IOYFP 
Sustainable Development Goals 
Sustainable Industrial Policy 
Superior Tribunal de Justi€a (Brazilian Superior Court Of 
Justice) 
United Kingdom 
United Nations 
United Nations Environment Programme 
United Nations Educational, Scientific and Cultural 
Organization 
United States of America 
United States of America 
World Commission on Environment and Development 
World Conservation Strategy 
Waste from electrical and electronic equipment 
World Summit on Sustainability and Development 
World Wildlife Fund 
I O-year Framework Of Programmes 

CIRCULAR ECONOMY 

Concept 

The economy that is restorative and regenerative by 
design and aims to keep products, components, and 
materials at their highest utility and value at all times. 
The concept distinguishes between technical and 
biological cycles 

Foundations 

Cradle to Cradle, Biomimicry, Industrial Ecology, among others 

Characteristics 

design out waste; 
build resilience through diversity; 
work towards energy from renewable sources; 
systemic thinking; and think in cascades 

Principles 

Preserve and enhance natural capital by controlling finite stocks and balancing renewable resource flows; 
-Optimize resource yields by circulating products



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