calling someone fat so makes that person even fatter ? FAT STIGMA

Fat stigma is the moral discrediting or “social death” (Yang et al., 2007) that people experience because of the negative social meanings attached to being overweight or obese. Common characterizations include laziness, non-compliance, lack of intelligence, a weak-will, dishonesty, and lack of self-control (Brewis, 2011). Weight discrimination is actual worse or unfair treatment resulting from that fat stigma, experienced both in everyday interactions with others (e.g., being assaulted, ignored, teased, or rejected) (Pescosolido et al., 2008) and as structural constraints (e.g., chairs that don't fit, worse treatment by healthcare professionals, or fewer career and educational opportunity). Just as people e even at the same weights e are differently exposed to the stigma or attendant discrimination of others, there is variation in the extent to which people notice, internalize, and ultimately feel and agree with stigma. The latter seems especially important to explaining vulnerabilities (Brewis and Wutich, 2012; Jacoby, 1994). By embodied (Krieger, 2005; Worthman and Costello, 2009) we mean the multiscalar mechanistic processes by which social, material, and institutional aspects of this felt fat stigma and weight discrimination become literally manifested in our biology as retained weight or additional weight gain.
http://ac.els-cdn.com.ezp-prod1.hul.harvard.edu/S0277953614005206/1-s2.0-S0277953614005206-main.pdf?_tid=77bdd4de-0f56-11e7-97df-00000aab0f27&acdnat=1490225151_52a0641bf5b9f59a71c5b2570d40887e